Skip to content


Your cart is empty

Article: Elon Musk says Twitter's blue bird logo to be replaced by an X

Twitter's new logo is seen projected on the corporate headquarters building in downtown San Francisco, California

Elon Musk says Twitter's blue bird logo to be replaced by an X

PHOTO CAPTION: Twitter's new logo is seen projected on the corporate headquarters building in downtown San Francisco, California, U.S. July 23, 2023. REUTERS/Carlos Barria



By Supantha Mukherjee and Martin Coulter

STOCKHOLM (Reuters) -Elon Musk and Twitter Chief Executive Officer Linda Yaccarino unveiled a logo for the social media platform on Monday that featured a white X on a black background as a replacement for the familiar blue bird symbol.

"X is here! Let's do this," tweeted Yaccarino, who also posted a picture of the logo projected onto the company's offices in San Francisco.

Both Yaccarino's and Musk's Twitter handles feature the X logo, although the Twitter blue bird is still visible across the platform.

"#GoodbyeTwitter" was trending on the platform with reference to the old logo as some users criticised the new one.

Musk said on a post on Sunday he wanted to change Twitter's logo and polled his millions of followers on whether they would favour changing the site's colour scheme from blue to black.

He posted a picture of a stylised X against a black outer space-themed background. He also referred to the "interim X logo," and tweeted that "soon we shall bid adieu to the Twitter brand and, gradually, all the birds".

In response to a tweet asking what will tweets be called under X, Musk replied "x's".

The original Twitter logo was designed in 2012 by a team of three. "The logo was designed to be simple, balanced, and legible at very small sizes, almost like a lowercase "e"," tweeted Martin Grasser, one of the designers.

Matt Rhodes, strategy lead at creative agency House 337, told Reuters any changes to a brand so established in popular culture was a risk.

"Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has," he said.

"Anything that makes it harder for people to find, or want to open the app on their cluttered phone screens risks harming usage."


Weeks before completing his Twitter acquisition last year Musk had said that buying the company would speed up his ambition to create an "everything app" called X by three to five years.

Musk bought back from PayPal in 2017, saying it had "sentimental value". Musk had co-founded as an online bank in 1999 which later transformed into PayPal.

While Twitter's official page on the platform has been renamed as X, the domain is not active.

"X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities," Yaccarino tweeted on Sunday.

Yaccarino, the former advertising chief at NBCUniversal who started as Twitter CEO on June 5, has taken over when the social media platform is trying to reverse a plunge in advertising revenue.

Since the takeover of Twitter, the company has faced tumultuous times with layoffs, a sharp drop in advertisers and the meteoric rise of Threads, Meta's response to Twitter.

"The last few months have been tumultuous at Twitter, and I don't think a new brand is going to solve everything," Drew Benvie, CEO of social media consultancy Battenhall, said.

"This is less about reinventing Twitter, and more about building a brand around Elon Musk's empire, including SpaceX, where the X branding really connects a little more closely."

(Reporting by Supantha Mukherjee in Stockholm, Martin Coulter and Aiden Nulty in London, and Bharat Govind Gautam in Bengaluru; editing by Barbara Lewis)



Supporters of Spain's opposition People's Party wave flags outside the party's headquarters

Spain's election yields no clear winner, coalition negotiations loom

No clear winner emerged from Spain's election Sunday — as the right failed to fulfill predictions of a victory big enough to push Prime Minister Pedro Sanchez from power. Tap for the full brief.

Read more
A Polish Leopard 2A5 tank, belonging to the 34th Armor Cavalry Brigade

Poland says hub to fix tanks damaged in Ukraine now open

Poland said Saturday that a maintenance hub for tanks damaged in Ukraine during the war with Russia began operating in the city of Gliwice. Tap for the full brief.

Read more